
In History:
It's always wise when you are attempting world glory to watch out for the underdog. When the Europeans took over India they initially entered Calcutta and approached the King with cloth, coral, sugar, oil, etc. Seeing this, the Indians "laughed at it, saying it was not a thing to offer a king, that the poorest merchant from Mecca, or from any other part of India gave more".
Below you can see a brief overview of the conquering of the Incas. (This is from the series: Guns, Germs, and Steel, which also views the inequality between nations).
When the conquistadors came into Peru they were far outnumbered, rode horses and wore, what seemed to the Incan people, to be pots on their heads. Viewing their inferiority, the Inca's believed that they would be easily conquered and they didn't even bother to protect themselves when they met with the Spaniards. Instead they came dancing and singing and they met almost instant death because of this oversight.
In our modern society we see this happen as well when companies that are on the cutting edge of technology begin to feel that they are invincible, stop following the newest trends, or ignore the under dogs. I'm not as familiar with this and can't think of any specific examples, but if anyone can, I'd love to have input.
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